OVERVIEW
We worked with MGallery by Sofitel and their agency partner to develop and execute an influencer marketing strategy for the launch of a new luxury hotel based in Leicester Square, London.
We delivered:
- A comprehensive strategy that focused on ongoing relationships and authenticity
- Undertook the initial outreach campaign, building a full pipeline of interested influencers
- Onboarding a number of influencers
- Negotiating value-based collaborations
Two questions. 1. How do hotels manage to keep their orchids always looking so alive and fresh? (mine always die in a matter of days😣) 2. Who actually reads coffee table books? 📖
BRIEF
We were approached by MGallery by Sofitel’s agency partner to act as their influencer marketing expert. They asked us to work with them on an educational basis, highlighting the best way to execute on influencer marketing. We were also asked to develop and execute on an influencer marketing strategy for the launch of a new hotel based in Leicester Square, London.
[ad] Sunday morning breakfast situation at @victoryhousehotel. I must say that the Eggs Royale was so delicious… 🤤 . #itsvictory #victorymoments
SOLUTION
We worked with the agency partner on an educational basis, walking them through every aspect of influencer marketing from early goal setting through to the tactical approach and best tools to use.
Working with their luxury hotel client, MGallery by Sofitel, we also developed a comprehensive influencer strategy specifically for the launch of their new London based hotel. Once this strategy was in place and agreed we worked to get the ball rolling, identifying a number of relevant influencers, undertaking outreach and negotiating value based collaborations with them, facilitating continued relationships.
Found the cosiest little corner at @victoryhousehotel in which to enjoy my breakfast of smoked salmon, scrambled eggs, a flat white and a side of French toast with caramelised banana (because it's the weekend!). I did spend an hour at the gym later on so, you know…balance and all that 🏋🏻♀️💪🏼 http://liketk.it/2ujPE #liketkit @liketoknow.it #itsvictory #victorymoments
