Influencer Marketing

"As we see an increased distrust in brands and increase in social media usage, influencer marketing is quickly becoming THE best way to engage your audience in a genuine and engaged way"

"67.6% of marketers consider finding relevant influencers their largest influencer marketing challenge"

MAKE IT MANA are a leading specialist influencer marketing agency.

 

We work with our clients to create awesome, creative and high-impact campaigns. By truly understanding the power of influencer marketing and how to leverage it we make sure influencer marketing brings the biggest benefit possible to clients.

Our expertise in this area includes:

  • Assessing business goals and aligning with potential influencer marketing outcomes
  • Expert and comprehensive influencer strategy development
  • Researching the top influencers, using the latest tools and techniques
  • Creative briefing, tapping directly into influencer talent
  • Execution on campaigns and direct reporting

Tap into the power of top influencers...

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We have seen a rapid rise in the use of influencer marketing in the past few years, but this isn't a new tool. Trusted recommendations from area experts and leaders have always been used as a way to tap into the attention of potential customers. What has changed is the medium, with social media completely changing the marketing landscape. Capturing the focus on millions, the social media influencer is a new power in the marketers toolbox.

Unfortunately, brands telling customers that their product or service is the best thing since sliced bread just doesn't cut it any more. Customer trust in brands is at an all-time low, this paired with the rise of ad blockers has led to markets where attention is near impossible to grab. Influencer marketing offers a route around this. By selecting, adding value to and working with top influencers in your market you are not only tapping into their creative talent but also channelling the trust they have organically achieved with their followers.

MAKE IT MANA have a strong and established background in influencer marketing. With key individuals within the business having contributed significantly in the space through key thought leadership and the creation of industry-altering discussions. Our approach bypasses the simple application of 'Influencer Advertising' - the act of simply paying influencers to post about your brand and instead focuses on the true benefits of education and long-term relationships with key influencers.

We have either led or played a major part in developing the influencer marketing strategy for leading businesses including M Gallery by Sofitel, Branston Pickle, Dock & Bay and Vibe Coconut Bowls as well as for best-selling authors, new coffee brands and national recycling organisations.

If you want to explore the power of influencer marketing or get a better grip on your current campaigns, drop us a message to chat.

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Influencer Marketing in action...